Top Beauty & Cosmetics Websites in Estonia

Name: Top websites in Estonia (Beauty & Cosmetics)
Creator: Semrush
License: https://sem2.mughalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Estonia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

tallink.com

127.77K

95.21%121.64K

4.79%6.12K

↓20.07%

↑36.01%

Direct

save24.ee

39.5K

75.68%29.89K

24.32%9.61K

↓15.17%

↑48.58%

Direct

tradehouse.ee

31.84K

87.6%27.89K

12.4%3.95K

↑30.37%

↓14.21%

Search

loverte.com

29.71K

83.31%24.75K

16.69%4.96K

↑39.38%

↑1.33%

Direct

douglas.ee

21.02K

87.5%18.39K

12.5%2.63K

↑38.5%

↓7.56%

Search

fragrantica.com

21K

93.38%19.61K

6.62%1.39K

↓30.86%

↑8.58%

Search

mactabeauty.com

19.66K

69.47%13.66K

30.53%6K

↑16.79%

↓17.57%

Direct

orangex.com

16.3K

100%16.3K

-

↑74.37%

↑1,489.55%

Direct

mylook.ee

15.38K

73.57%11.32K

26.43%4.07K

↑66.71%

↓10.2%

Direct

timma.ee

14K

87.72%12.28K

12.28%1.72K

↑1.46%

↑68.43%

Direct

cultbeauty.com

13.65K

73.86%10.08K

26.14%3.57K

↓24.8%

↓38.6%

Direct

nailpro.fi

11.39K

100%11.39K

-

↑13.5%

↓28.76%

Direct

fragrantica.ru

10.83K

92.86%10.06K

7.14%774

↓17.76%

↑22.41%

Search

avon-brochure.com

7.87K

87.05%6.85K

12.95%1.02K

↑37.46%

↑373.93%

Direct

goldapple.ru

7.59K

92.57%7.03K

7.43%564

↑43.08%

↑126.66%

Search

yesstyle.com

7.41K

89.04%6.6K

10.96%812

↑46.75%

↑29.86%

Direct

apothekabeauty.ee

7.33K

66.52%4.88K

33.48%2.46K

↑38.18%

↓2.46%

Search

ilu.ee

7.2K

84.73%6.1K

15.27%1.1K

↓0.51%

↓11.05%

Search

ksisters.ee

6.36K

100%6.36K

-

↑17.01%

↑77.19%

Direct

prokosmeetika.ee

5.95K

96.11%5.71K

3.89%231

↑54.3%

↓13.11%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Estonia on September 2026

As of September 2026, tallink.com leads Beauty & Cosmetics in Estonia with 127.77K monthly visits. Its audience skews desktop-first (95.21% desktop / 95.21% mobile), and traffic is down month over month -20.07% and up year over year 36.01%. save24.ee holds second with 39.5K visits and a desktop-leaning mix (75.68% desktop / 24.32% mobile), while tradehouse.ee ranks third with 31.84K visits.

Across the leaders, glowstudiosuk.com is the most mobile-first (100% of visits), whereas orangex.com is the most desktop-reliant (100%). Momentum favors sephora.fr in the latest month (1,346.51%), while niche-beauty.com shows the steepest pullback.

Acquisition patterns also differ: tallink.com is driven primarily by search, tallink.com by direct, and tallink.com by referral; overall, 59 of the top 100 sites are direct-led, 36 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Estonia