Top Apparel & Fashion Websites in Finland

Name: Top websites in Finland (Apparel & Fashion)
Creator: Semrush
License: https://sem2.mughalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Finland, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.fi

1.8M

30.15%542.22K

69.85%1.26M

↑19.63%

↓6.55%

Direct

threads.com

656.07K

64.89%425.73K

35.11%230.34K

↓6.6%

↑206.23%

Direct

hm.com

611.64K

34.8%212.87K

65.2%398.77K

↑46.47%

↓7.59%

Direct

boozt.com

576.2K

27.61%159.09K

72.39%417.11K

↑41.95%

↓15.97%

Direct

stockmann.com

438.72K

33.71%147.9K

66.29%290.82K

↑0.75%

↓17.7%

Direct

asos.com

338.46K

26.69%90.33K

73.31%248.13K

↑64.58%

↑5.92%

Referral

ginatricot.com

336.06K

9.89%33.25K

90.11%302.81K

↑28.34%

↑102.96%

Direct

booztlet.com

289.08K

17.74%51.28K

82.26%237.8K

↑114.99%

↓45.17%

Direct

carlings.com

245.09K

5.09%12.47K

94.91%232.62K

↑42.63%

↑87.69%

Direct

makia.com

229.96K

1.83%4.21K

98.17%225.75K

↑32.2%

↑179.98%

Direct

bonprix.fi

222.67K

8.75%19.49K

91.25%203.18K

↑11.15%

↓50.91%

Direct

hikipanta.fi

216.89K

4.31%9.34K

95.69%207.55K

↑17.04%

↑787.3%

Direct

tommy.com

204.79K

3.09%6.34K

96.91%198.45K

↑40.2%

↑191.45%

Direct

gymshark.com

202.74K

7.65%15.52K

92.35%187.22K

↑9.14%

↑486.04%

Direct

lifta.fi

199.93K

2.28%4.57K

97.72%195.36K

↑31.23%

↑23,913.59%

Direct

osw.fi

199.43K

-

100%199.43K

↑31.28%

↑276.68%

Direct

inchstore.com

198.31K

1.49%2.95K

98.51%195.36K

↑49.41%

↑186.48%

Direct

vqfit.com

195.77K

0.21%405

99.79%195.36K

↑39.01%

↑8,375.36%

Direct

goldenpump.de

191.29K

-

100%191.29K

↑27.8%

↑441,701.06%

Direct

def-shop.fi

188.44K

0.65%1.22K

99.35%187.22K

↑34.52%

↑150.6%

Direct

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Key Insights on Top Apparel & Fashion Websites in Finland on September 2026

As of September 2026, zalando.fi leads Apparel & Fashion in Finland with 1.8M monthly visits. Its audience skews mobile-first (30.15% desktop / 30.15% mobile), and traffic is up month over month 19.63% and down year over year -6.55%. threads.com holds second with 656.07K visits and a desktop-leaning mix (64.89% desktop / 35.11% mobile), while hm.com ranks third with 611.64K visits.

Across the leaders, osw.fi is the most mobile-first (100% of visits), whereas yesstyle.com is the most desktop-reliant (80.78%). Momentum favors emblibrary.com in the latest month (24,688.44%), while hatstore.fi shows the steepest pullback.

Acquisition patterns also differ: zalando.fi is driven primarily by search, zalando.fi by direct, and zalando.fi by referral; overall, 88 of the top 100 sites are direct-led, 10 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Finland