Top Apparel & Fashion Websites in Iceland

Name: Top websites in Iceland (Apparel & Fashion)
Creator: Semrush
License: https://sem2.mughalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Iceland, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

boozt.com

89.76K

99%88.86K

1%901

↑8.7%

↓5.03%

Direct

66north.com

26.35K

99.81%26.3K

0.19%50

↑82.14%

↑11.6%

Direct

s4s.is

20.33K

99.15%20.16K

0.85%172

↓15.18%

↑2.32%

Direct

zara.com

19K

99.41%18.89K

0.59%112

↑1.53%

↑45.55%

Direct

shein.com

14.02K

98.6%13.83K

1.4%196

↓41.26%

↓25.22%

Direct

asos.com

13.37K

97.94%13.09K

2.06%275

↑18.81%

↓25.55%

Direct

icewear.is

11.96K

100%11.96K

-

↑21.24%

↓13.5%

Direct

threads.com

11.93K

99.58%11.88K

0.42%50

↓24.88%

↑206.7%

Social

nextdirect.com

11.69K

98.81%11.55K

1.19%139

↓46.65%

↑70.01%

Direct

hm.com

10.07K

94.41%9.51K

5.59%563

↑97.47%

↑2.77%

Direct

vinted.pl

9.86K

99.4%9.8K

0.6%59

↑33.5%

↑73.7%

Direct

ginatricot.is

6.58K

100%6.58K

-

↓26.8%

↑2.52%

Direct

sermerkt.is

6.5K

100%6.5K

-

↑178.31%

↑56.41%

Direct

kids-world.com

6.4K

95.39%6.1K

4.61%295

↓44.93%

↑5.79%

Direct

mettasport.is

6.18K

100%6.18K

-

↓13.03%

↑31.05%

Search

warhammer.com

5.74K

100%5.74K

-

↑51.09%

↑308.27%

Direct

allthingsworn.com

4.9K

100%4.9K

-

↑8,642.86%

↑3,248.65%

Direct

opticalstudio.is

4.8K

97.13%4.67K

2.87%138

↓6.12%

↓24.55%

Direct

dickies.com

4.45K

100%4.45K

-

0%

↑111.76%

Direct

booztlet.com

4.25K

97.22%4.13K

2.78%118

↓16.06%

↓24.72%

Direct

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Key Insights on Top Apparel & Fashion Websites in Iceland on September 2026

As of September 2026, boozt.com leads Apparel & Fashion in Iceland with 89.76K monthly visits. Its audience skews desktop-first (99% desktop / 99% mobile), and traffic is up month over month 8.7% and down year over year -5.03%. 66north.com holds second with 26.35K visits and a desktop-leaning mix (99.81% desktop / 0.19% mobile), while s4s.is ranks third with 20.33K visits.

Across the leaders, marksandspencer.com is the most mobile-first (30.41% of visits), whereas icewear.is is the most desktop-reliant (100%). Momentum favors outdoorandcountry.co.uk in the latest month (161,100%), while biumbium.is shows the steepest pullback.

Acquisition patterns also differ: boozt.com is driven primarily by search, boozt.com by direct, and boozt.com by referral; overall, 71 of the top 100 sites are direct-led, 27 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Iceland